Become a Certified DTC Marketer
DTC University courses offer a range of DTC (direct-to-consumer) advertising topics including Intro to DTC Marketing, Understanding Disease Education Campaigns, Basic DTC Social Marketing, and more.
We currently are offering a DTC Certified Marketer Degree. To become a DTC certified marketer, complete 6 hours of courses in the DTC 101 program plus an optional 14 hours of elective courses. Certification will be given with the passing of a test. Click here to view the DTC 101 program.
Featured Faculty Members
Dr. Brent Rollins
Associate Professor of Pharmacy Practice, Philadelphia College of Osteopathic Medicine, Georgia Campus
Dr. Rollins is an Associate Professor of Pharmacy Practice at the Georgia Campus – PCOM School of Pharmacy. He received his BS in Pharmacy from Ohio Northern University and then a PhD in Pharmacy Care Administration with an emphasis in Pharmaceutical Marketing from the University of Georgia. He has published numerous peer-reviewed articles and given presentations on health care consumer behavior, particularly focusing on direct-to-consumer prescription advertising, and the scholarship of teaching. He is the primary co-author of the textbook titled Pharmaceutical Marketing and co-author of another textbook, Financial Analysis in Pharmacy Practice.
Chief Client Officer, PatientPoint
Linda Ruschau is the Chief Client Officer at PatientPoint, the trusted leader of patient and physician engagement solutions at the point of care. She brings over 25 years of experience in pharmaceutical marketing, point-of-care expertise, client service leadership and business acumen to the role. As one of its first employees, Ruschau helped PatientPoint pioneer the point-of-care industry in exam rooms, waiting rooms, clinical areas and throughout a patient’s hospital stay. She is now one of the company’s longest-tenured leaders.
SVP and Healthcare Practice Leader, MetrixLab
Frank is a communications expert who leads the healthcare practice at MetrixLab. He began working for Pharma companies such as Eli Lilly, AstraZeneca and Wyeth in 2000, building on experience working with some of the world’s strongest consumer companies. He leveraged brand and communications experience to building the marketing programs for blockbuster Rx brands such as Nexium, Cialis, Plavix, Ambien, Crestor, Effexor and Seroquel. He is excited to participate in the current DTC marketing renaissance that embraces a combination of media channels including digital. This new wave of marketing enables clients with modest budgets to achieve outstanding results.
Practice makes perfect
We know about your hectic schedule. We also know the only way you truly understand a subject is by practicing it in a real environment. This is why we’ve set a playground area that’s full of hours of exercises, questions and challenges. It even has a gaming section.
The best campus facilities
In addition to our online classroom, we also offer an option to take part in a live classroom. It takes place in our vast campus located in Westfield, London. Here you’ll be able to use the most up-to-date facilities and computer equipment.
Learn from the very best
Join our course and start building the most wanted career available today. We make sure every class is easily understood, and that all students reach the same level of expertise needed for today’s hi-tech industry.