For nearly 20 years DTC Perspectives has been the top curator of DTC advertising education through our conferences, magazine, and newsletters. Over this time, we’ve witnessed the maturation of the industry and worked closely with industry leaders to present the state of pharmaceutical advertising. Throughout the years, you’ve heard from industry experts at DTC Perspectives events and executed groundbreaking pharmaceutical campaigns. DTC University and its DTC Certification are a culmination of these efforts to give our audience more individualized learning of more specialized topics and recognition as experienced, educated DTC marketers.
DTC University is a new program from DTC Perspectives, providing continuing education to current DTC marketers, as well as anyone who works in the DTC space or aspires to in the future. DTC University is composed of various courses that are delivered both at DTC Perspectives conferences, as well as online. These courses vary in level and complexity, from the introductory DTC 101 to a large and ever-expanding curriculum of Master classes.